In today’s dining landscape competition for the general public’s commitment to your brand and the consistent challenge to gain market share and increase revenue is never ending. How do the segment leaders achieve this, what and where is their focus, how do they deliver their message and dining experience consistently?
The industry leaders appear to have some consistent brand traits:
Commitment to quality initial and ongoing training both for management and staff
Understanding who they are and staying TRUE to the brand.
A commitment to a FOOD centric environment, where food is a #1 priority
A culture of being their own biggest critic consistently insuring they are delivering both in food and service
Celebrating the small daily victories and then raising the bar to achieve more
Unit growth is only as quick as their talent allows
Achieving segment leadership is not easy and cannot be a “flash in the pan” commitment. The leaders make it part of their culture and fiber.