Restaurant Menu Design

Restaurant Menu Design

Your menu is the heart of the concept. The business plan begins when your culinary vision is developed. How it will perform in your space is where we excel. Beyond creativity, executable and tasty selections, your menu is the financial backbone of your business; its multi faceted success is a reflection of your operation.
A well-planned menu creates positive impact in both your establishment and your bank account.


Services Offered:


  • Menu Engineering and Optimization
  • Recipe Documentation (Prep Recipes and Plate Assembly Tutorials)
  • Branding & Brand Development
  • Sourcing/Vendor Selection
  • Product Mix Projections
  • Menu Management Protocols
  • Product launches

Reason #1: Avoid waste and costly mistakes

Reason #2: Improve cash-flow and financial planning

Reason #3: Raise the profit ceiling of your restaurant

Why Hire Restaurant Design Menu Consultants?

Menu design is crucial to capturing new customers and keeping return customers. In a world where your menu is featured in more easily accessible websites and apps customers have the ability to make decisions on whether to visit your restaurant before ever seeing your signage. Our menu consultation service includes the attention to detail from concept to implementation to capture more customers at first touch opportunities like a Google search. Even the naming of your featured dishes can impact revenue year over year.


Don’t worry. We don’t only bring you strategic insights but also have world class chef experience to help you put together your menu offerings. Our team will come to your restaurant and work in your kitchen developing a winning menu that keeps your patrons coming back time after time. Our menu optimization and development team is a major ingredient in our word of mouth revenue generation recipe. When you hire a team like Pilot Light Hospitality everything about your menu is considered from ingredients, menu graphic design, to technological considerations.



How to choose Menu Design Development Experts Like Pilot Light Hospitality?

Menu development is no a precise science and should be approached with that in mind.  When you are deciding if you should hire a menu design consultant you should consider the approach that the team can bring to your restaurant business needs.  For example, Pilot Light Hospitality takes pride on their ability to bring their culinary experience into your kitchen for an analysis of your opportunities and the constraints your staff needs to work with.  Menu design is more than deciding which appetizers and main courses are offered.  It includes the ingredient choices that meets your local produce and taste expectations.  Menu design by Pilot Light Hospitality has our team discussing with your team what kind of capacity you expect during rush hour, during happy hour, on the weekends, etc.  Our menu design consultation is closely tied to an overall restaurant consultation approach which means that your decision to work with us includes a big picture approach.

  • New restaurant startup in the heart of Boyle Heights, developed menu, all operational procedures, trained staff and executed initial opening of the NEW concept....

  • Brand refresh project, mature concept in need of menu update and service procedures improvements. Worked with ownership to identify best path forward to make improvements to current business model, outcome......

  • We are going to open our new restaurant, CRAZY & FRESH in two weeks. This restaurant offers fresh seafood with unique experience. When you come to the restaurant, you will......

  • Developed and executed senior management training program educating the team to add value to their restaurant operations relationships. How their products can expand menu development and product offerings for their......

  • Created new menu offerings for well know Midwest Asian concept, with over 100 units in their system, we worked with ownership to bring NEW menu items that were part of......

  • Developed, executed and delivered NEW menu for Nutella Café in New York City, menu had nutritional requirement of no more than 400 calories per entrée.  Conducted 4 separate tastings to......