27 Nov Lucky Strike Entertainment
Posted at 16:00h
in Completed Projects/Case Studies
Lucky Strike came to us in 2013 fearing there brand was getting old and they wanted to create a new customer experience…
We held tastings on-site in the Chicago branch and found that dim sum offerings—small, savory, and delectable—were the preferred grub of players who were sharing with their friends while taking turns at the lane….
The revamped menu was an immediate success. Sales went up 350%, and more lanes were booked than ever in the Chicago Lucky Strike’s history.
Headquarters: LA, stores are national
- Menu development for FTW new high end arcade concept
- Executed tastings
- Introduced dim sum style cart service
- Menu development on site Chicago
- Launch of new menu
- Menu Revitalization for Current Lucky Strike
- Create and implement new menu
- Source new vendors
- Oversee 15 Store relaunch of menu
- Creation of brand for Restaurant Marketing
- Design of SOP
- Strategic Planning for Future Locations
- Presentations for prospective landlords of Concept
- Media Events