11 Nov BLUE GIRAFFE – SANIBEL ISLAND, FLORIDA
BRAND REFRESH, GENERAL MANAGER PLACEMENT
We have been honored to work with Bill and his staff over the past five years, during that time Pilot Light conducted an evaluation and Brand Refresh, assisting with the launch of their second location and most recently leading the search for a General Manager of both Blue Giraffe locations.
BRAND REFRESH
Pilot Light conducted an initial concept review in 2016 for their first Blue Giraffe location, from that review several upgrades were implemented from service, menu offerings and overall guest experience. Food and beverage opportunities were identified and upgraded to further enhance the guest experience.
MENU REVIEW
Pilot Light reviewed current menu offerings and outlined proposed changes to the food and beverage offerings to create more unique and menu items not currently offered on the Island.
GENERAL MANAGER PLACMENT’
Pilot Light lead and conducted an extensive search for a General Manager of both locations, receiving over 700 applications we interviewed over 150 candidates and presented the top candidates to ownership. A GM was recently hired, and Pilot Light crafted a detailed training outline and is leading in the training of the new GM.