Caroline Wu

CMO / Principal

Caroline is a Peruvian who moved to the United States to pursue her BSBA with a major on Marketing from Boston University. In 1997 she began her career in Client Services for IBM, Jaguar Cars and AT&T Wireless at the International Advertising firm Ogilvy & Mather in New York. She later moved to Miami to work at The Community a boutique creative Advertising shoppe having as clients Subway, Citibank and VW. In 2003, she branched into TV and digital and produced commercials and photo shoots for Toyota, Comcast, Spectrum amongst others. In 2010, she moved to LA where she focused her marketing, client services and production expertise into the hospitality world. Growing up in Perú exposed her to great food and fusion of Asian-Peruvian Cuisine.  She has traveled the world and now is paying it forward to her daughter and the people around to make life a continuous culinary, cultural, hospitality and inspiration to and for all.  She likes to think of hospitality as an adventure through experiences- a first-hand exploration to make the world a little more delicious, happy and adventurous.

Her passion for food started young and was instilled by her Chinese heritage.  Food was and has always been the center of all family and friend gatherings, learning about great stories and striking conversation about travel and experiences that make life worth enjoying.

As an industry specialist in Marketing, Executive Producer and Eating extraordinaire- Caroline has immerses into culture & food around the world through travel.  She fast tracked and learned about the restaurant hospitality from the inside out more so “by marriage”. Literally. Since then- she has collaborated on different components of restaurant and hospitality operations- from concepting, brand development, packaging, interior design and launch.